The most Parisian series on Netflix is making waves once again, and this time, Lyon is in the spotlight too! With the release of its latest season in December, Emily in Paris continues to blend fashion, glamour, and a dash of French fantasy. One detail that didn’t escape the fashion enthusiasts: earrings designed by Helena Joy, a jewelry brand from Lyon, worn on screen by Philippine Leroy-Beaulieu.
Helena Joy, Lyon’s jewelry under the spotlight
Behind Helena Joy is Sandie Illouz, a passionate founder who champions an elegant and bold craftsmanship. On her social media, the brand proudly showcased the actress, an icon of French chic, wearing the Just Joy Eagle earrings in the series. A subtle yet highly symbolic appearance that connects Netflix's dreamy Parisian style to a creation that shines!
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In the role of Sylvie Grateau, a charismatic head of a marketing agency, Philippine Leroy-Beaulieu embodies a powerful and confident elegance. A character perfectly in sync with the DNA of Helena Joy, whose jewelry plays on strong, modern, and feminine lines. When elegance...
French meets the creative spirit of Lyon, and the result is sure to hit the mark.
A brand already at home on the red carpets
This appearance in Emily in Paris is part of an already glamorous journey for Helena Joy. For several years now, the brand has been dressing celebrities at prestigious events like the Cannes Film Festival and the Venice Film Festival. Netflix is just another stepping stone in the rise of this Lyon-based label, proving that chic doesn’t stop at the Parisian ring road.
Source : Lyon Femmes