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The budget-friendly store Normal opens its largest store in Europe in Lyon

undefined undefined 1 juillet 2024 undefined 07h53

The Editor

Normal

On July 3rd at 9:30am, the Danish brand Normal will open the doors to its largest store in Europe at the heart of the Westfield La Part-Dieu shopping center. A 460m² space with low prices and a unique customer experience.

Get ready, Lyon, because a wave of unbeatable deals is coming your way! The Danish soft-discount group Normal, already well established in Lyon, is reopening its store at La Part-Dieu, which will become the largest in Europe. Starting on July 3rd, Normal will open its doors in the heart of the Westfield La Part-Dieu shopping center! Get ready for a massive 460 m² sales space, tons of products from top national and international brands at low prices, 50 employees (compared to an average of 10 in other stores), and a truly unique customer experience. Gifts and events galore for the grand opening! For the opening, there will be animations, gift bags for the first 500 customers, and a free makeup stand for everyone each day during the first two weeks (excluding weekends) to discover the must-have cosmetics! Get ready for a shopping experience like no other.normal lyon part-dieu

A Normal store for an XXL customer experience

In reality, it is the reopening of the existing store with a significantly larger sales area. The Danish brand, which has been booming for several years now, has pulled out all the stops to offer impeccable service to its customers. After six months of work and a significant loss of turnover, a brand new setting will welcome the people of Lyon. "The Westfield La Part-Dieu shopping center is a strategic choice for this store," explains Zahra Aksas, the manager of the Normal store at La Part-Dieu. "This is the largest urban shopping center in continental Europe with a strategic location facing the train station, which will allow us to attract both local and national customers." So get ready for a more pleasant, smoother, and faster shopping experience thanks to additional cash registers and a larger and more beautiful sales area.

normal store lyon part-dieu

But what makes Normal so special? An unbeatable offer of 6,000 trendy everyday products, ranging from hygiene to beauty to confectionery, all at very affordable prices. The secret of these prices? Buying in large quantities for the whole of Europe, reducing intermediaries by buying directly from brands, and a minimalist advertising budget. And this applies to both seasonal and permanent products.

Rapid expansion and ambitious goals in Europe

Since its arrival in France in 2019 (and in Lyon in 2020), Normal has continued to expand. With already 150 stores in the country, including around ten in the Lyon region, the brand aims to open 800 stores in France and thousands across Europe. Created only 11 years ago in Denmark, Normal has quickly made a name for itself in the market thanks to its innovative concept, its customer-centric approach.The customer and their purchasing power.

normal lyon part-dieu

And since the company is all about people, even the hiring process is based on the personality and character of the applicants rather than their CV and past experiences (the recruitment for the Lyon store was done through an anonymous fun experience). A very Scandinavian approach that brings a breath of fresh air to Lyon, France and all of Europe!