Forget about the bike and the endless bike paths: in Vénissieux, it’s the roar of engines that will shake the streets starting this Friday! Named Mo-Town, this brand new village dedicated to the world of motorcycles is landing in the south of Lyon with a clear ambition: to become the new French temple for two-wheelers. And with its 16,800 m² of space, it officially dethrones the one in Montpellier, which was the big boss of the sector until now.
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A Huge Playground for Motorcycle Lovers
In this giant playground, you'll find a delightful array of dealerships and accessory shops featuring some of the biggest brands. Triumph is the first to kick off the fun, but the lineup will soon fill up! Just a little downside (and a noticeable absence): Harley-Davidson won't be joining the festivities. The American giant, experiencing a bit of a slowdown, chose to decline the invitation. But no worries, Mo-Town is determined to charm enthusiasts with its concept inspired by the MotoPark in Montpellier, offering a “complete experience” for both seasoned bikers and curious newcomers.
A lively place with showrooms, a brasserie, and concerts
Beyond the showroom, this new hotspot for two-wheeled lovers aims to become a truly vibrant community hub. A 1,000 m² brasserie will open its doors this summer, along with exciting plans for a space dedicated to used motorbikes, concerts, street art, and various other fun activities already in the works.
Yes, in a Lyon area where bikes reign supreme, this venture feels like a bold, refreshing twist. But for Hervé Bechetoille, the head of Triumph Lyon and co-pilot of the project, the goal is clear: to gather a genuine community around motorcycles (source: Le Parisien). And we must admit, with usuch a promise makes it hard not to want to hop on a bike and zoom down south…
