Great news for basketball fans in Lyon: a Basket4ballers store is opening its doors this Saturday, November 8, at the Grand Hôtel-Dieu. The space located on Rue Bellecordière, which has been vacant since the departure of the Jin Joo restaurant, is becoming the new headquarters for basketball enthusiasts.
A 100% basketball store in Lyon
NBA sneakers, official jerseys, technical clothing, and lifestyle collections: Basket4ballers offers everything in the world of basketball. Founded by Gilles Bollinger, the brand aims to appeal to both seasoned players and fans of urban style inspired by the courts. The Lyon store might even offer local jerseys, especially those from ASVEL, to strengthen the connection with the Rhône community.
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Beyond selling, Basket4ballers aims to become a vibrant hub for basketball fans in Lyon. The founder is already planning to host events, meetups, and activities centered around basketball culture. It's a wonderful way to bring together supporters and players in a city where basketball holds a significant place, thanks to ASVEL and its many licensed players.
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Lyon, an obvious choice for Basket4ballers
If Lyon was chosen to host this new store, it's not by chance. The Auvergne-Rhône-Alpes region has the highest number of basketball licensees in France, even surpassing Île-de-France. During the promotional tour of the pair “Origins”, the B4B team already felt an "incredible energy" from the Lyon audience, confirming that the capital of Gaules was the perfect ground for this new project.
Source: Tribune de Lyon