Great news for basketball fans in Lyon: a Basket4ballers store will soon open its doors at the Grand Hôtel-Dieu. The space located on Rue Bellecordière, which has been empty for a while since the departure of the Jin Joo restaurant, has been undergoing renovations for a few days now. This upcoming autumn, it will become the new HQ for orange ball enthusiasts.
A store 100% dedicated to basketball in Lyon
NBA sneakers, official jerseys, technical clothing, and lifestyle collections: Basket4ballers offers the entire basketball universe. Founded by Gilles Bollinger, the brand aims to attract both seasoned players and fans of urban fashion inspired by the courts. The Lyon store might even offer local jerseys, including those from ASVEL, to strengthen the connection with the Rhône community.
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Beyond sales, Basket4ballers aims to become a vibrant hub for basketball fans in Lyon. The founder is already thinking about organizing events, meetings, and activities centered around basketball culture. It's a great way to bring together supporters and players in a city where basketball has a significant place thanks to ASVEL and its many members.
Lyon, an obvious choice for Basket4ballers
Choosing Lyon to host this new store was no coincidence. The Auvergne-Rhône-Alpes region boasts the highest number of licensed basketball players in France, even surpassing Île-de-France! During the promotional tour for the “Origins” pair, the B4B team felt an “incredibly awesome” energy from the Lyon audience, confirming that the capital of the Gauls was the perfect place for this new venture.
Source: Tribune de Lyon