SKIMS has established itself as a global leader in shapewear and inclusive lingerie. Launched by Kim Kardashian, the brand quickly captured the fashion world with a simple yet powerful promise: to offer undergarments designed for all body types and skin tones. The result? An estimated valuation of 5 billion dollars and a community of millions of fans.
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With its arrival at Printemps Lyon, SKIMS gets a stunning showcase right in the heart of the Presqu'île. A strategic location that confirms Lyon's growing appeal for major international brands.
A dedicated corner for style and inclusivity
Printemps Lyon is all about providing a cutting-edge and ultra-trendy shopping experience. In this new space, customers can discover the brand's iconic collections: sculpting bodysuits, minimalist bras, and second-skin sets that have made SKIMS a success. The brand's DNA is based on a strong idea: reconciling comfort with aesthetics, without compromise. Out with constricting underwear, and in with pieces designed to hug the body and fit seamlessly into everyday life. A gentle revolution that attracts both fashionistas and those in search of basics.
They are effective.
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Lyon, a new shopping hotspot for fashion
The arrival of SKIMS confirms Lyon's premium fashion positioning. In recent years, Rue de la République and its surroundings have been attracting more and more international brands, boosting the city's status as a destination.shopping must-have. And this is just the beginning: a men's collection by SKIMS is already announced for July at Printemps Lyon. This will further expand the offering and attract a new clientele.
Address: 42 Rue de la République, 69002 Lyon, France