No more speculations, the development is underway at the corner of Rue Jean-de-Tournes and Republic, in place of the temporary book shop that had replaced Hubside Store! The American brand New Balance is opening its very first store in Lyon. Until now, New Balance had established its presence in France through partnerships with sportswear giants such as Foot Locker, JD Sport, and Go Sport.
New Balance is settling in the heart of Lyon
Lyon will now proudly display its own New Balance temple, offering residents direct access to the full range, from timeless classics to the latest sneaker trends.
New Balance, known for its subtle blend of comfort, style, and innovation, is expanding its footprint in France. While the brand already has a few stores in Paris and the Île-de-France region, Lyon is joining the exclusive club of cities lucky enough to host their own dedicated store. With an opening planned for early 2024 according to information from Actu Lyon, the New Balance store is set to quickly become a must-visit for sneaker enthusiasts and streetwear aficionados.
Source: Actu Lyon