It's a national first, and it's taking place right in the heart of Lyon. On March 3rd, the furniture and decoration brand Camif will open its very first physical store at 4 rue Jean de Tournes, in the 2nd district of Lyon, just a stone's throw from the Place des Jacobins. It's a strategic location for this emblematic French furniture brand, which has long been focused on online sales.
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Known for its furniture and decorative objects made in France and Europe, Camif is stepping from the digital world into reality with a space designed for seeing, touching, and testing. In short, it's all about turning a click into a tangible love at first sight.
From a militant cooperative to a player in responsible e-commerce
The story of Camif reads like an entrepreneurial novel full of twists and turns. Founded in 1947 in Niort, Nouvelle-Aquitaine, the brand started as a cooperative launched by Maif, exclusively for the staff of the national education system. It experienced great success before getting hit hard by the rise of e-commerce in the 2000s.
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Bankrupt in 2008, quickly bought out and strategically repositioned: Camif has become a specialist in online furniture sales, with a focus on local and responsible production. Today, the brand aims to go even further by developing a network of physical stores, with about ten openings planned by 2029.
An immersive decor experience right in the city center
The Lyon store marks a turning point in the brand's strategy. In this new space, customers will be able to explore a selection of sofas, home textiles, and tableware, all chosen for their quality and European manufacturing. The idea is simple: to allow customers to try out the products, feel the materials, and take their finds home immediately.
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At a time when you can order your sofa in three clicks without ever having sat on it, Camif bets on the return to the physical experience. And Lyon, a city that loves design and responsible consumption, could very well become the real-life laboratory for this new chapter.
4 rue Jean de Tournes - Lyon 2e
Opening on Tuesday, March 3, 2026
More info