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A unique treasure hunt tracing Cornelius, the famous Kellogg's rooster, in Lyon!

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The Editor

On Saturday, February 15th, the capital of gastronomy will transform into a stage for a truly unique game. Throughout the city, join an extraordinary treasure hunt that will lead you to exclusive rewards. For one delightful day, stroll in the footsteps of Cornelius, the iconic rooster from Kellogg's, who has left one of his lovely feathers behind...

The Kellogg's rooster, a true symbol of breakfast, has made his mark in 5 great French cities. Your mission: find Cornelius' trail leading to unique rewards. All day long on Saturday, February 15, Lyon will turn into the stage for the big treasure hunt "Follow Cornelius". It's a chance to rediscover the city in a playful and festive way, but also to celebrate the most important meal of the day!


Breakfast, a Meal Like No Other

Breakfast—we've been told since childhood that it's the most important meal of the day. And for many, it's also the best. This is certainly what the Kellogg's cereal brand found when they surveyed the eating habits of the French. One thing is for sure: when it comes to the first meal of the day, the...

Lyonnais have their own unique habits.

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And it’s safe to say that for them, it's a moment full of contradictions. According to experts, 77% enjoy their breakfast at home, yet many are quite happy to have it standing up. So, comfort is key, but spending too much time on it? Not a chance! What’s certain is that it's an essential part of the day, always accompanied by a nice cup of coffee.

So, to pay tribute to this extraordinary moment, what better than to follow the trail of the most famous rooster of our mornings?


An exceptional treasure hunt

To take part in this unique event, mark your calendars for Saturday, February 15th, when, just at the break of dawn, the Lyon influencer ...Agathe.vrte will set you on the right path by revealing the first clue on Instagram. It’s then up to you to interpret it correctly, so you can uncover the mysterious pen in a legendary location in the city.

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At every step, you will find the necessary elements to reach the next clue, all the way to the Grail, the final feather, in front of which all you need to do is take a selfie. Then, just send the snapshot to Kellogg's on Instagram, for a chance to win exclusive rewards from a limited edition collection of the breakfast brand. So, are you ready to take on the challenge?


Follow Cornelius
Lyon
Saturday, February 15, 2025