Mellow Yellow Lyon: the first steps of an iconic brand
The opening of the Mellow Yellow store on Rue Émile Zola was celebrated last Friday, December 15th. This is the first store of the brand in Lyon after the Mellow Yellow corner at the Galeries Lafayette in Lyon Bron. On the agenda: a lovely little warm and carefully designed setting in the colors of the new Mellow Yellow concept, with light colors and noble materials to accentuate the chic and cozy atmosphere.
Sturdy Leather Shoes Made in Europe
Well-known in the French shoe landscape, the brand's creation dates back 20 years. Unique in its joyful, trendy, and current identity, Mellow Yellow was acquired in 2013 by the familial group Eram with the intention of restoring its noble notes, rediscovering its DNA, and giving it back its glow. The result of this repositioning? Three brilliant collections applauded by customers and the press, a magnified purchasing process, and manufacturing exclusively close to Europe transported by road.
Twist comfort with style
These new commitments have given a new momentum to the brand, where a dedicated in-house stylist now works on the collections. Her ambition? Designing a range of feminine shoes and accessories. Each model is thought to be joyful, stylish, but above all comfortable and suitable for daily commutes. To create a shoe with the comfort of a slipper: that is the highly ambitious challenge taken up by the teams. And always with the touch of whimsy characteristic of Mellow Yellow and its strong price points that illustrate its success.
A high-end and accessible boutique
The shop in Lyon presents the 200 references from the collection with boots, booties, loafers, Mary Janes, pumps, ballet flats, and sneakers. The shoes are made with leather from certified LWG tanneries and designed in audited factories. Always in an eco-responsible dynamic and with a focus on promoting responsible consumption, it offers unsold items from past collections at discounted prices on the outlet section of its eshop. Very popular, its website represents 30% of total sales. The boutique in Bordeaux seems to be highly appreciated by locals as it is already among the top 5 most prosperous boutiques in France.
Not to mention the beautiful line of bags and accessories to perfect feminine silhouettes. With around thirty points of sale.In France, Mellow Yellow continues on its merry way. Next challenges: the European market (maybe even international) and the opening of marketplaces! Mellow Yellow Lyon 4 rue Émile Zola - Lyon 2e Monday, Tuesday, and Thursday 10am-2pm and 3pm-7pm, Wednesday, Friday, and Saturday 10am-7pm Phone: 04 37 23 00 22 Website: [Site web]
