It's official: Balzac Paris is permanently setting up shop in Lyon! Right in the heart of Presqu'île, on the elegant Rue du Président Édouard Herriot, the Parisian brand is opening a new boutique (in the former Diesel location) that is sure to become a must-visit for all those who blend style and values. And the timing couldn't be better: after conquering Paris, Toulouse, Geneva, and Annecy, this trendy and ethical brand is finally taking on the capital of the Gauls.
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A heavyweight competitor for Sézane in the heart of Lyon
For those who aren't yet following its 583,000 followers on Instagram (but seriously, what are you waiting for?), Balzac Paris tells the story of a passionate trio – Chrysoline and Victorien de Gastines, along with Charles Fourmaux – who started their journey in 2014 with custom bow ties before dreaming big. Really big. Today, it stands as a reference in eco-responsible women's ready-to-wear fashion, with slick storytelling and collections that fly off the shelves as fast as the likes roll in.
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The Lyon boutique stands as a symbol. And it's quite a tasty wink, as it sets up right across from the Sézane boutique in Lyon. Two giants of ethical women's fashion facing each other on the same sidewalk… the showdown will be chic or it won’t be. There’s no official opening date just yet, just some well-crafted teasing: "Opening soon". But we suggest you stay alert: in Lyon, fashion is definitely about to change its pace.
Source : Lyon Femmes
