The procedure was initiated at the company's own request. The stated goal is to freeze debts, buy some time, and attempt to bounce back, in a context that has become particularly tense for ready-to-wear fashion.
A historical player from the North directly affected
The group in question is none other than IDKIDS, based in Roubaix. Founded in the 1990s, it is now one of the key players in Europe for children's ready-to-wear and the world of childhood.
The judicial recovery concerns several major entities of the group: Okaïdi, the flagship brand for ages 3-14, Obaïbi (0-3 years), Oxybul (toys and early learning), as well as IDLog, the logistics platform located in Roubaix. However, Jacadi, the group's premium brand, is not affected by the procedure, nor are the foreign subsidiaries and franchises.
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Judicial Recovery: What Does It Really Mean?
Unlike a liquidation, judicial recovery does not mean the end of the company. It’s a legal framework that allows for a temporary suspension of debts and focuses on working out a restructuring plan.
The management describes it as a way to “give time and financial capacity back” to the group, especially as results have clearly worsened. In 2025, the Okaïdi brand reportedly saw a 11% drop in revenue, in an already fragile market. A progress report is already planned for April 14 in front of the commercial court of Lille, to assess the situation and explore recovery options.
Thousands of Employees Affected, Especially in Hauts-de-France
Behind this decision, there are more than 2,000 jobs that are directly affected, with a significant portion in the Hauts-de-France region. On a regional scale, nearly 680 people work for the group, including in their stores, the headquarters in Roubaix, and the logistics platform. Among the employees, there is a palpable sense of worry, although some unions also see the recovery as a relief, fearing a more brutal scenario. An extraordinary CSE (Social and Economic Committee) will be held to inform the teams about the next steps.
A symbol of the challenges in ready-to-wear fashion
Beyond this specific group, this announcement mainly illustrates the deep crisis facing the clothing sector. Between inflation, declining purchasing power, the boom of second-hand shopping, and fierce competition from ultra-fast fashion, mid-range brands are caught in a squeeze. The group itself mentions a "hourglass effect": the high end is holding firm, the low-cost is thriving, but those in between are struggling. This phenomenon has already been visible in recent years...
sparition or the weakening of many French brands.And now ?
For IDKIDS, the goal is clear : to reinvent itself without breaking what already exists. The management assures that they want to continue the transformation initiated, especially around the Okaïdi+ concept that mixes clothing and toys, while preserving the group's DNA. The question remains whether this judicial pause will be enough to sustainably get the group back on its feet. Answers, in part, will come in the spring.