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The Parisian brand that's taking Instagram by storm has finally arrived in Vieux-Lille!

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The Editor

From Pop-Up to Permanent

Do you remember that pop-up shop that created quite a buzz on Rue Basse in the spring of 2024? Well, this beloved fashion brand, born in Paris and adored on Instagram, is getting ready to open its doors in Vieux-Lille. After a brief yet noteworthy visit last year, Balzac Paris is back for good. And where, you ask? On Rue des Chats Bossus, of course.

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Une publication partagée par BALZAC PARIS (@balzacparis)

Meet us at 16 rue des Chats Bossus

No more waiting in line at the pop-up store! Balzac Paris is finally making a permanent home at 16 rue des Chats Bossus, where the old Massimo Dutti store used to be. You can discover their elegant, responsible, and ultra-desirable pieces without any rush.

A return to the brand's roots

Founded in 2014 by our wonderful Chrysoline de Gastines from Lille, her husband Victorien, and their friend Charles, Balzac Paris quickly became one of the most followed Parisian brands. With its refined style, timeless cuts, and bold prints, it has captured the hearts of fashion lovers everywhere. So, the news of its permanent arrival in Lille is making waves on social media!

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Une publication partagée par BALZAC PARIS (@balzacparis)

The event you can't miss

The exact date isn't known yet, but everything suggests that the opening will be around mid-November. It's the perfect opportunity to refresh your autumn wardrobe and find the pieces that will be a hit this winter.

Balzac Paris, opening expected mid-November 2025, 16 rue des Chats Bossus, Vieux-Lille