A Mahfouf pop-up that promises to attract the crowd again!
Two years after a first Brussels edition that drew in over 10,000 visitors in just a week, Léna Mahfouf is back at it! Head to the Maison du Cygne, a legendary spot right on the Grand-Place in Brussels, for nine days of being immersed in her signature universe.
The concept remains the same, and that's exactly why we're returning: a Mahfouf Hotel shop, a beautifully curated Christmas ambiance, and this almost magical ability to turn a simple pop-up into an unmissable event. Everything has been designed as a complete experience !
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Style, decor, and delicious treats in an ultra cozy setting
Visitors will find the brand's iconic pieces as well as new arrivals specially designed for the holiday season. Clothing, accessories, and decorative items come together in a warm decor, envisioned as the perfect apartment for Christmas festivities.
The pop-up also features a vegetarian and vegan food offering, perfect for taking a break between trying on outfits. The whole experience is designed for leisurely strolling, chatting, taking your time, and leaving with a bag (or two) in hand. It's the kind of place where even the biggest skeptics get swept up in the atmosphere.
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A Easy Getaway from Lille
Good news for the people of Lille: Brussels is less than 1 hour by train and 2 hours by car, whether by train or car. This pop-up is therefore a perfect idea for a weekend in December, with a Christmas market, a nice warm waffle, and a detour through the Mahfouf universe.
Open every day until December 23rd (2 PM on the last day), this event is already shaping up to be one of the most talked-about happenings at the end of the year. Fans of Léna, lovers of beautiful things, or just the curious: it's hard to miss out.
Pop-up Hotel Mahfouf – Léna Situations
Maison du Cygne - Grand-Place 9, Brussels
Until December 23, 2025