Every year, travel destination rankings set the tone for wanderlust. This time, it's Lille that takes the crown! The British newspaper The Times has just published its list of the 10 French destinations to visit in 2026, placing the capital of Flanders at number 1. Yes, ahead of some heavyweights in French tourism.
Why Lille Leads the Rankings
In its article, The Times highlights what makes Lille so special today: a charming city center, a warm atmosphere, a lively brewing scene, and a rich cultural offer, all easily accessible for a short getaway.
The British media describes Lille as an ideal destination for a city break: easy to explore on foot, well-connected by train, friendly, festive, and packed with events throughout the year. A special shout-out to the local microbreweries, the Beer Escape Tours, and that unique atmosphere!
e, a mix of popular culture and tradition that leaves a mark on visitors.See this post on Instagram
A Recognition That Doesn’t Just Fall From the Sky
If Lille is making headlines today in the pages of The Times, it’s no coincidence. For several years now, the attractiveness agency Hello Lille has been executing a targeted strategy with international media, particularly in the UK, one of the key audiences for local tourism. In 2025, 11 British media outletshave been welcomed in the area: a record. Additionally, regular press releases are sent to foreign newsrooms to highlight the cultural, economic, and eventful new happenings in the metropolis. In conclusion: Lille has firmly established itself on the radar of UK travelers.
Voir cette publication sur Instagram
Culture, beer, and major events: the winning combo!
In its ranking, The Times also highlights the vibrant culture of Lille. The newspaper notably mentions the reopening of the LaM and the major exhibition dedicated to Vassily Kandinsky, two standout events that received widespread attention from the international press. It's a great reminder that Lille is not just about its festive spirit: museums, major exhibitions, and significant sporting and cultural events fill the year and contribute to its appeal well beyond the French borders.
Lille ahead of the French Riviera and Provence
The ranking published by The Times places Lille ahead of destinations that are well-established in the tourist imagination:
- Lille
- Theme parks near Paris
- French Riviera
- Artist's Riviera
- Normandy (following in Monet's footsteps)
- Alps
- Burgundy and Provence
- Alsace
- Courchevel
- Bordeaux (around the cognac)
A strong signal: travelers are now seeking more than just sunshine and postcards. Proximity, authenticity, a way of life, and local experiences are taking the lead.
A European destination that embraces its style
For François Navarro, the general director of Hello Lille, this recognition is the result of thorough work and a trusting relationship built with British media. It especially confirms Lille’s positioning as one of the favorite European getaways, capable of blending culture, gastronomy, friendliness, and accessibility.
Source: hellolille