A unique treasure hunt following in the footsteps of Cornelius, the famous Kellogg's rooster!

The Kellogg’s rooster, a true breakfast symbol, has made its mark in 5 major French cities. Your mission: find the trail of Cornelius, leading to unique rewards. On the entire day of Wednesday, February 12, Lille becomes the stage for the exciting scavenger hunt "Follow Cornelius". It’s a fantastic opportunity to rediscover the city in a fun and festive way, while also celebrating the most important meal of the day!

Breakfast, a meal like no other

Breakfast, we've been told since childhood, is the most important meal of the day. And for many, it’s also the best. This is definitely something that the Kellogg’s cereal brand has observed by looking into the eating habits of the French. One thing's for sure, when it comes to the first meal of the day, the excitement is real!

And the least we can say is that for them, it's above all a sacred moment, since 50% in the Hauts-de-France region consider it to be the most important meal of the day, compared to only 39% nationwide. It's a moment spent at home, with family, and above all, don't forget to accompany it with a good coffee, a must-have drink for nearly 60% of them!

So, to pay tribute to this moment like no other, what could be better than following in the footsteps of the most famous rooster of our mornings?

An exceptional treasure hunt

To take part in this unique event, join us on Wednesday, February 12 at the first light of dawn, the influencer from Lille...LilleByMat will set you on the right path by revealing the first clue on Instagram. It's up to you to interpret it correctly in order to find the mystery pen in a symbolic location in the city.

At every step, you will find the necessary elements to reach the next clue until you reach the Grail, the final feather, in front of which you just need to take a picture. All that's left is to send the snapshot to Kellogg's on Instagram to try and win some goodies. exclusive rewards from a capsule collection of the breakfast brand. So, ready to take on the challenge?