Attention all cat lovers! This year is truly yours because FELIX® and its iconic cat are coming to different cities across France to celebrate its 35th anniversary. What’s on the agenda? A surprise-filled FELIX® Bus Tour, with a particularly festive stop in Lille. Let's fill you in!
FELIX® at Place Richebé
For its next stop, the FELIX® Tour Bus will set up in Lille on April 12, right in the heart of the city at Place Richebé. For one day, FELIX® fans can enjoy tons of fun and immersive activities for the whole family. The famous black and white cat invites us to a celebration filled with festive and mischievous vibes. You’ll even get the chance to create fabulous upside-down memories in the Photo Box, where you can take unique photos to share. Plus, you can participate in a one-of-a-kind customization workshop to take home a “star” plaque for your cat. It’s sure to bring a smile!
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An event for everyone!
The good news? All the activities are completely free and accessible to everyone! For this 35th anniversary, FELIX® wants to treat its friends with surprises and fun, just like its iconic cat. “A simple and genuine way to thank consumers for their loyalty over the past 35 years and to strengthen the bond with the brand,” shares Gwendoline Genaux, marketing director of Purina France. In short, this FELIX® Tour Bus is a unique opportunity to celebrate our feline friends!
The FELIX® Bus Tour, celebrating 35 years
Place Richebé – Lille
Sunday, April 12, 2026, from 9 AM to 8 PM
Free access and open to everyone
