The Westfield Euralille shopping center conducted a survey in March 2022 to get the opinion of its customers regarding the opening of a new store. Several questions were asked, such as which is your favorite store. To this question, the store Primark is the most appreciated by the people of Lille, followed closely by Hollister and Zara.
Where it became more interesting is that the survey revealed which brand you would like to see establish itself in the gallery. And the one that comes up the most and is the most awaited is Victoria's Secret, the very famous American brand of lingerie, sportswear, and beauty products. An extremely well-known brand worn by its ambassador models: Kendall Jenner, Gigi and Bella Hadid, Adriana Lima, Hailey Bieber...
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The shopping center has been able to take into account the opinion of its customers for the opening of its new store. Knowing that some Westfield shopping centers in France have Victoria's Secret stores like in Paris, for example, we can easily imagine that this would be possible in Lille. Already in 2019, the center had announced to La Voix du Nord that it wanted to see successful brands that create buzz established, and Victoria's Secret was mentioned in the interview.
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Today, it's finally confirmed and according to La Voix du Nord, the Percassi group (responsible for Victoria's Secret and Kiko) is already searching for their future director and deputy as well as a stock manager... The opening date is not set yet, but we will keep you updated soon!