The Story Behind the Concept
After years of using alcohol as an escape, Arnaud finally had that life-changing epiphany. Tired of standard solutions and bland cocktails, he teamed up with his partner Céline to create an alternative space that breaks the mold of traditional happy hour. Their mission? To de-stigmatize the world of non-alcoholic drinks by offering festive, local, and above all, flavorful alternatives that reinvent the art of celebrating without breaking the bank.
The On-Site Experience
As soon as you step through the doors of this new headquarters, you'll feel the atmosphere welcoming you in a unique way. Here, the idea that a celebration is just about cheap soda is turned upside down. The offerings consist of alternative drinks that truly make a difference. Among the must-try gems: an alcohol-free IPA from the Brasserie Tandem that will surprise you with its hoppy notes, worthy of a real craft beer, and a sparkling coffee drink that’s chic and refreshing.
orée signed Kaffi, bringing an innovative and refreshing touch that breaks the mold, and finally Nolow, the non-alcoholic spirit that echoes the bitter profile of a Campari, perfect for reinvented cocktails that combine sophistication and boldness.For cocktail lovers, some original recipes are offered, like the “Nordic Fizz,” “IPA Spritz,” and “NoLo Negroni,” to turn your happy hour into a flavor explosion.
Why this place makes a difference
This HQ is a manifesto against the idea that alcohol is essential for celebration. With Arnaud at the helm, it's all about reinventing happy hour by proving that you can enjoy the festivities with local, authentic, and flavorful alternatives. Here, sobriety doesn't mean giving up; it's more about celebrating taste and togetherness.
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Ready to reinvent your alcohol-free evenings?
If you're looking to enjoy a different, refreshing, and totally modern aperitif experience, this new hangout in Lille is perfect for you. Gather your friends, try these local and innovative drinks, and show that the party can be just as lively without alcohol – with style and originality.