This is the very first time that a concept store of this kind is settling in the middle of the biggest chains and most popular shops on Sainte-Catherine Street. If you were wondering, Passage du Désir is a store of gifts for adults that breaks taboos with a light and playful tone. With a chic and glamorous storefront, it is dedicated to the sustainable development of couples, built around the 5 foundations of a relationship: seduce - titillate - surprise - play and tell. That's how its journey was established. The further you go, the more daring it gets. The mercury rises sharply with the sex toys section nestled at the back of the store.
A store for the harmony of couples
Its expansion throughout France and on its website speaks for itself. Now numbering 10, the stores offer a wide range of products dedicated to well-being and intimate pleasure: intimate cosmetics, massage products, lingerie, gadgets, accessories, couple's sex toys... There is something for every taste.All tastes... and all budgets!
From the heart-shaped mug, to the almond-lover's notebook (for jotting down points for the partner when they have neglected their dishwashing duties, for example), to the daily tasks planner (with magnets such as "date night" and "no TV tomorrow," "girls' night on Friday") not to mention the "Happy Birthday B*tch" postcard... The shop is full of surprises.
"I accidentally walked into the shop thinking it was a chocolate shop, and ended up leaving with a sex toy." This is an example of a Google review that can be found. And this is what gives so much charm to this cabinet of curiosities in favor of the couple.
Passage du Désir - Bordeaux
30 minutes of free privatization on demand
Its success? In addition to its team of good advice and range of quality products (available in stores, by phone reservations with express shopping or Click&Collect), it owes it to the launch of its private shopping experience. For even more intimacy and exclusivity, Passage du Désir offers its customers the opportunity to privatize the boutique of their choice for free for 30 minutes. Simply communicate your time slot in advance (48 hours in advance) between 10am and 11am, Monday to Friday.
It's better to have a sex toy than an anxiety pill!
Forget the old dark and gloomy sex shops where entering is a challenge. Passage du Désir takes a different approach and almost claims its therapeutic virtue.ique. No one is supposed to ignore it, intimate relationship plays a lot in the balance of the couple. "Sexual health is a universal health factor" declared the WHO. The Nordic countries, on the other hand, immediately embraced sexual freedom by fully reimbursing sex toys.
As for their use, a study recently conducted by Passage du Désir and IFOP at the end of 2020 reveals that two-thirds of toys are used as a couple and not individually. It is in this sense that they build their discourse with their customers. A range around sex and its pedagogical virtues more than consumerist. Making love then takes on its full meaning, and we fall in love with this commerce with a strong message. Passage REQUIRED!
Passage du Désir - Bordeaux
Passage du Désir
105, rue Sainte-Catherine, 33000 Bordeaux
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