G.Kero unveils the canvas for its new 2025 wardrobe
For 14 years, G.Kero has been carving its path away from fast fashion and fleeting trends, with the steady touch of a brush that now knows its canvas perfectly. Last March, the brand founded by Marguerite and her brother Philippe Bartherotte revealed what it describes as its "most elaborate, cohesive, and beautiful collection ever created". A human-sized capsule, thoughtfully designed for ecological as well as economic reasons, but above all enriched by experience.
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Between New Arrivals and Timeless Classics
Small in number of references but big in style, this new collection explores new cuts (short jumpsuits, denim shorts, lightweight tunics) and plays with noble materials: cotton, linen, viscose, and even a printed silk twill from Ratti, the Italian house that dresses the biggest names in haute couture.
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We find the must-haves from G.Kero – kimonos, sarongs, sweatshirts, blouses, and poetic sets – in stunning shades of emerald blue, deep green, and vibrant orange, always adorned with playful little characters and colorful geometries, the signature style of Marguerite.
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An artisanal brand that collects works of art
G.Kero is a one-of-a-kind house. Here, the artist doesn’t just sign the prints: she draws them all. Each piece transforms into a wearable or collectible work of art, created from a collection of over 400 designs made by Marguerite since the adventure began. With free, sunny inspiration that’s often funny and sometimes sensual, her pieces tell stories you can wear and make your own.
Becoming a cult favorite, the brand born in Cap Ferret, in a wooden boutique shack, has conquered the wardrobes of the biggest stars, reaching across borders to charm customers on the other side of the Atlantic. But beyond its success, G.Kero embodies a responsible and artisanal fashion: printed in Italy, made in Portugal, sold without discounts or advertisements, and with funds donated to charities every year.
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Available online, in their Cap Ferret store (where you enter barefoot to be in harmony with nature), and at L’Île Bleue in Bordeaux, this collection is much more than just a line: it’s a living vision of fashion. A vision that, after 14 years, has reached full maturity.
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