Volvo in Bordeaux: A new modern & playful customer experience
Tired of the official and outdated presentations reserved for privileged customers, Volvo sets up shop in downtown Bordeaux to mark the launch of its 100% electric vehicle "EX30". With the aim of breaking the mold, thinking outside the box, and reaching a wider audience, it relocates its dealership from Merignac to Promenade Sainte-Catherine for a 7-day Pop-Up. A first!
A 100% Scandinavian pop-up, free and without reservation
A true customer-focused experience, the 200 m2 Pop Up draws its identity from the origins of the brand. Which are Swedish! The entire program has been designed to pay homage to Volvo's Scandinavian roots. For a week, the people of Bordeaux are invited to the pop-up shop filled with many highlights.
Firstly, thanks to the presence of the unmissable brunch Suzzi Café - the expert in Swedish gastronomy - who will introduce us to the "fika break" concept. A typical Swedish snack will be offered from Wednesday to Saturday to all visitors for the modest sum of €7 per person. It includes a pastry and a hot or cold drink that can be enjoyed in a lounge area decorated with natural landscapes, small houses...traditional and even the northern lights. The immersive visual identity of the Pop Up has been entrusted to the visual communication agency Loki.
Sustainable workshops, Nordic tastings, and presentations
The Pop Up.Volvo's Up-Cycling Workshops, led by the founder of les Pty fils, will add a touch of creativity to the event. Sign up for these 4-hour workshops and learn how to transform denim scraps into a stylish tote bag, keychain, storage case, or wallet. These workshops were carefully selected to highlight the new Volvo vehicle, which is made from 80% recycled materials, including denim scraps. But that's not all! The Pop Up event will also feature delicious Nordic tastings and captivating presentations. The presence of the talented artist Peïo adds an extra flair to the event. Peïo, known for painting surfboards for champions like Joan Duru, will showcase his unique surfboards created in collaboration with shaper Alberto from RT Surfboards. These boards are designed with eco-friendly paints, reflecting the brand's commitment to sustainability. Don't miss out on this exciting and environmentally-friendly event!
A new greener identity focused on the new ecological challenges
With the ambition to adapt to new consumer trends and rejuvenate its clientele, taking into account the major challenges of sustainable development, Volvo is opening up to a more responsible era. Its new model is a testament to this. 100% electric, available in 5 colors and equipped with unprecedented safety features on the market, it will be unveiled in downtown Bordeaux. The brand is coming to us and will present its new compact SUV (the smallest in the range) with 2 vehicles installed inside the store, and at the bottom of Promenade Sainte-Catherine.
Pop Up Volvo Bordeaux
Promenade Sainte-Catherine, Bordeaux
Between Lego and Citadium
From Monday 11th to Sunday 17th March 2024Info and registrations here
