The End of an Era on Rue Sainte-Catherine
Since the year 2000, the official Girondins store has been proudly located at 77 rue Sainte-Catherine, a must-visit shopping street in Bordeaux. But the curtain will fall this Saturday, September 13, due to the restructuring plan initiated during the club's judicial recovery.
However, fans won’t have to go far: the new store will open this autumn in the heart of Galerie Bordelaise, just 200 meters from the historic location.
A Deliberate Economic Choice
According to Sud Ouest Bordeaux, this move will reduce rental costs by three times, a crucial saving for a club now competing in National 2. The store will continue to be managed by Full Ace, the Mérignac-based company that...has been managing the merchandise for the Girondins since 2020. While we wait for the reopening, the official products and jerseys are still available at the Atlantique Bordeaux Métropole Stadium shop, open from Tuesday to Saturday, from 11 AM to 6 PM, as well as on match days.
Un nouveau point de vente officiel ouvrira cet automne en centre ville de Bordeaux.
— FC Girondins de Bordeaux (@girondins) September 10, 2025
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Hummel, our new kit partner
This change of scenery comes with a fresh boost to our merchandising efforts. Last summer, the Girondins parted ways with Adidas to team up with Hummel. The Danish brand has signed a three-year contract, tailored to match the club's sporting level. For this first season, it’s expected to bring in about €500,000 to Bordeaux.