The phenomenon of "Kidults" continues to charm retailers. To embrace this trend, King Jouet is launching a unique 150 m² concept in Bordeaux entirely dedicated to nostalgic adults, collectors, and fans of geek culture. A first for the region!
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A Store Designed for Big Enthusiasts
Located at 150 rue Sainte-Catherine, this new immersive space combines a shop, a relaxation area, and a shared space. Inspired by Japanese culture, it features a Trading Card Games bar, a large table for testing board games or browsing through mangas, as well as around 60 display cases showcasing collections.
Every Thursday from 6 PM to 8 PM, there will be exciting events like board game tournaments, Pokémon or One Piece card exchanges, remote-controlled car races, and other gatherings centered around pop culture.
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2,000 references dedicated to Kidults
The shop showcases 2,000 specially selected products for passionate adults. You'll find Lego and building games, puzzles, model kits, mangas, collectible figurines, Pokémon cards, Lorcana, or One Piece, as well as products inspired by films from the Studio Ghibli, miniature vehicles, Blind Boxes, and even creative hobbies!
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A Thriving Market
King Jouet is putting a lot of focus on the "Kidult" clientele, which now represents 21% of the brand's sales. In the first quarter of 2026, this category shows a stunning growth of 32% compared to 2025, confirming adults' enthusiasm for games, collectibles, and pop culture.
With this opening, Bordeaux becomes the fourth city in France to welcome a KingDultes store , following Marseille, Nantes, and Paris.
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