Decathlon Running, a worldwide exclusive in Bordeaux
The very first Decathlon store dedicated to running will open its doors on Wednesday, May 14, 2025, at Promenade Sainte-Catherine, between Lego and Citadium. This 160 m² store marks a new milestone for Decathlon, which has chosen to focus exclusively on the world of running.
The goal is to meet the needs of more experienced runners, who are often not well served by the brand's standard offerings. « This store is designed to provide a unique customer experience, with services tailored for running enthusiasts », explains Simon, the manager.Decathlon marketing.
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High-end offer and personalized services
Customers will be able to discover a range of premium products, including renowned brands like Asics, Brooks, Saucony, Hoka, Adidas, Salomon, and Mizuno. No less than 120 references of running shoes for both road and trail, designed for men and women, will be available.
If the shoe is meant to be the star of the show - the heart of the matter - the offerings also include technical clothing (shorts, t-shirts, rain gear), accessories, a nutrition section, and a whole range of electronics featuring famous sports watches and other performance-related gadgets. The store will also offer Kiprun brand models, equipped with carbon plates, designed for experts.
The first strides of a promising format
Another Bordeaux-exclusive? Decathlon Running Bordeaux will provide customers with a dedicated space for gait analysis, complete with self-service mats to test the shoes, along with…cute; by professionals.
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Located in the heart of downtown Bordeaux, this store aims to strengthen Decathlon's already well-established presence (5 stores in the metropolitan area, including 1 city store on Rue Sainte-Catherine). It also seeks to meet the growing demand from Bordeaux residents for specialized running equipment. « Bordeaux represents an excellent laboratory to test this format; running has exploded in popularity in Gironde since COVID », emphasizes Simon.
With this conceptual and experiential format,ntiel destined to spread all over the world, the favorite brand of the French confirms that it is more than ever in the race.
