Bordeaux is the most attractive metropolis in France!
According to the latest Observatory of Metropolises, in partnership with the Stan and Newton Offices firm, Bordeaux is officially the most attractive metropolis in France followed by Lyon and Lille. Greater Paris is lagging behind. To conduct its survey, 312 business leaders and 1085 employees were interviewed.
The ranking takes into account various criteria such as mobility, real estate, environment, quality of life, and human capital.
Quality of life as the number one criterion
In this little game, the capital of Bordeaux dominates and attracts both business leaders for future installations and employees for job transfers. When asked "would you say it's an attractive metropolis?", 82% of bosses designate Bordeaux. As for employees, 48% of those surveyed aim for Bordeaux as their future adventure. The study shows how important quality of life is for future migrants. "We are facing a paradigm shift. Just a decade ago, we could observe a total correlation between the attractiveness of metropolises and their economic indicators (cross..".Sense, employment, investments... Today, other elements come to moderate, even modify this logic. Thus quality of life, culture and education become non-negotiable" specifies Georges Maregiano, partner, national director of the ETI market at KPMG France. A nice way to showcase our dear city on a national scale, which becomes the preferred destination for employees and executives. Another invasion of Parisians to come?! *The survey was conducted in September 2023 in 12 metropolises: Greater Paris, Aix-Marseille...Provence, Lyon, Lille, Bordeaux, Toulouse, Nantes, Nice-Côte d’Azur, Strasbourg, Rouen, Montpellier and Rennes.
